Mo Waqas

Paid acquisition, without the guesswork.

Campaigns, landing pages and tracking built as one system, so you know what every customer costs and what next month will bring. 15+ years in, I work with a small, selective group of businesses at a time.

Apply to work with me

Applications open. See if your business qualifies.

Accepting applications

Work with Mo

Campaigns, pages and tracking, planned and run by one person.

Apply to work with meTakes about three minutes

How it works

From application to your first report

  1. Apply

    Tell me about your business and how you advertise now. It takes about three minutes.

  2. We talk

    I read every application personally and reply within three working days. If it’s a good fit, we’ll arrange a call. If it isn’t, I’ll say so, and point you somewhere better.

  3. I build the system

    Campaigns, a landing page that converts, and tracking that follows every enquiry from the first click to the signed sale.

  4. You see the numbers

    Each month you get a report showing what you spent and what each new customer cost.

Hi, I’m Mo Waqas.

Mo Waqas

I’ve worked in marketing and advertising for more than 15 years, specialising in paid acquisition: turning advertising spend into customers.

I started out generating leads for clients, and have since run paid campaigns for businesses across the UK and the US, in sectors including home improvement, insurance and financial services. Over that time I’ve managed millions in advertising spend and helped the businesses I work with turn it into real, measurable revenue growth.

I work with a small, selective group of businesses at a time, across a range of sectors, each one chosen because it meets my criteria. I personally run every campaign, from strategy to landing pages, funnels, tracking, attribution, development and reporting.

I’m based in Birmingham, UK, and work with businesses across the UK, Europe, the US and Canada.

How I work

Why businesses work with me

  • Direct access

    No account managers or juniors. You speak to the person doing the work.

  • Measured to the sale

    Every enquiry tracked through to whether it became a customer.

  • One accountable person

    Ads, pages and tracking built together, with one person answerable for all three.

  • You own everything

    Accounts, pages, data and code stay in your name.

  • 15+ years in

    Your account starts from methods proven over 15+ years.

What’s included

Everything between the ad and the sale

With Paid Acquisition

  • Meta, TikTok and Google advertising, priced by platform below
  • Campaign strategy, creative direction and testing
  • A conversion-optimised landing page or funnel, if you don’t have one
  • Ongoing testing and improvement of your landing pages
  • Pixel, Conversions API and call tracking
  • Attribution from first click to signed customer
  • Weekly written update, monthly report and review call

With Development

  • Websites, web apps and mobile apps built around your business
  • Custom software, portals and internal tools
  • Dashboards and reporting
  • AI integrations and workflow automation
  • Integrations between the tools you already use
  • Further funnels and landing pages

Pricing

What it costs.

One monthly fee, clear terms and no long contracts. Prices in GBP, excluding VAT.

Accepting applications

Work with Mo

It starts with an audit of your pages and tracking. Campaigns go live once both are ready.

Paid Acquisition

3-MONTH MINIMUM

£2,500/month

Covers one platform (Meta, TikTok or Google), and up to £10,000 a month in ad spend.

  • Campaigns planned and run personally
  • Full tracking and attribution to the sale
  • Monthly cost-per-customer report and review call
  • Weekly written update
  • You own every account, page and piece of data
  • Minimum ad spend £10,000 a month, combined across platforms.
  • Each additional £5,000 of monthly ad spend, or part of it: +£500.
  • Running both Meta and TikTok: +£500. Running Google alongside either: +£750.
  • Three-month minimum, then pause or cancel anytime. Tools such as hosting and call tracking are billed to your own accounts at cost.

Apply to work with me

Development

SOFTWARE

£1,500/month with Paid Acquisition

Or £2,500 a month on its own.

For substantial projects: a website, app or system planned, built and improved over several months.

  • Websites, web apps, mobile apps and custom software
  • Dashboards, client portals and internal tools
  • AI integrations and workflow automation
  • Integrations between the systems you already use
  • One project at a time, built and shipped in planned stages
  • No minimum term. Pause or cancel anytime, with no notice period.

Start a project

What would I pay?

Platforms

Your monthly fee

£2,500

An estimate, excluding VAT. Your fee is confirmed once your application is reviewed.

Pause or cancel

After the first three months, pause or cancel anytime and you keep all of it.

You own everything

Ad accounts, pages, tracking, data and code stay in your name from day one.

Who I work with

I work best with businesses that:

  • Know what a new customer is worth to them
  • Spend, or are ready to spend, at least £10,000 a month on advertising
  • Follow up every enquiry or order quickly, whether that’s a person or a system
  • Are willing to share sales numbers as well as leads

If that’s not you yet, I’m probably not the right fit, and I’ll tell you honestly who is.

Frequently asked questions

How is this different from an agency?

You work with me directly. The ads, the landing pages and the tracking are built as one system and judged by how many customers they produce.

Why do I have to apply?

Because I can only do my best work for businesses I’m confident I can help. The application tells me whether that’s you before either of us spends time on a call.

Is there a setup fee?

No. At the start I review your existing landing page or funnel. If it isn’t up to standard, I build a new conversion-optimised one with full tracking and attribution, included in your plan.

Is there a contract?

Paid Acquisition starts with a three-month minimum. After that, you can pause or cancel anytime, with no notice period. Development, on its own or with Paid Acquisition, has no minimum term: pause or cancel it anytime.

Is ad spend included in the fee?

No. Your ad spend is paid directly to Meta, TikTok or Google from your own accounts. I never mark it up. Tools such as hosting and call tracking are also billed to your own accounts, at cost.

When will I see results?

You’ll see what every customer costs within the first month, because the tracking goes in first. Improvements to that number usually follow over the first 60 to 90 days, depending on your market and how quickly enquiries are followed up.

Who owns the ad accounts, pages and data?

You do, from day one. Everything is set up in your name. If we part ways, you keep all of it.

What if you’re unavailable?

Every account has spending limits and alerts in place, so nothing runs unchecked. Everything is documented, and a trusted specialist can step in if ever needed. Planned time off is announced well in advance.

What does development cover?

Websites and software built around your business: web and mobile apps, custom tools and client portals, dashboards, integrations between the systems you use, and AI where it helps. It suits substantial builds that run over several months. I agree a plan with you, then deliver it in stages, one project at a time, so each stage is working before the next begins. There’s no application for development: start a project and tell me what you’d like built.

Do you work outside the UK?

Yes. I’m based in Birmingham, UK, and work with businesses across the UK, Europe, the US and Canada.

Apply

If this sounds like your business, let’s talk.

I work with a small, selective group of businesses at a time. If you’d like to be one of them, start with a short application.

Apply to work with me