How much does it cost?
One fixed monthly fee, set for your business after I’ve reviewed your application. It depends on the platforms and the ad spend involved, and you’ll have it in writing before anything starts. The minimum ad spend is £10,000 a month.
Is there a waiting list?
Sometimes. I only take on a handful of businesses at a time. When every place is taken, approved businesses join a short waiting list and are offered the next opening in the order they were approved.
How is this different from an agency?
You work with me directly. The ads, the landing pages and the tracking are built as one system and judged by how many customers they produce.
Why do I have to apply?
Because I can only do my best work for businesses I’m confident I can help. The application tells me whether that’s you before either of us spends time on a call.
Is there a setup fee?
No. At the start I review your existing landing page or funnel. If it isn’t up to standard, I build a new conversion-optimised one with full tracking and attribution, included in your plan.
Is there a contract?
Paid Acquisition starts with a three-month minimum. After that, you can pause or cancel anytime, with no notice period. Development, on its own or with Paid Acquisition, has no minimum term: pause or cancel it anytime.
Is ad spend included in the fee?
No. Your ad spend is paid directly to Meta, TikTok or Google from your own accounts. I never mark it up. Tools such as hosting and call tracking are also billed to your own accounts, at cost.
When will I see results?
You’ll see what every customer costs within the first month, because the tracking goes in first. Improvements to that number usually follow over the first 60 to 90 days, depending on your market and how quickly enquiries are followed up.
Who owns the ad accounts, pages and data?
You do, from day one. Everything is set up in your name. If we part ways, you keep all of it.
What if you’re unavailable?
Every account has spending limits and alerts in place, so nothing runs unchecked. Everything is documented, and a trusted specialist can step in if ever needed. Planned time off is announced well in advance.
What does development cover?
Websites and software built around your business: web and mobile apps, custom tools and client portals, dashboards, integrations between the systems you use, and AI where it helps. It suits substantial builds that run over several months. I agree a plan with you, then deliver it in stages, one project at a time, so each stage is working before the next begins. There’s no application for development: start a project and tell me what you’d like built.
Do you work outside the UK?
Yes. I’m based in Birmingham, UK, and work with businesses across the UK, Europe, the US and Canada.
